Achtung! It`s lettering!

Watching movies about the future, we very often see the same annoying scene with cloned people surrounded by the same streets with identical cars. They are working on large corporations, doing repetitive movements in front of their computers exness. All around the soulless atmosphere dominated by grey, blue, and white shades with small accents of bright colors. Surely, this is done to make the film more ironical. And, of course, we are all aware that it is a utopia and for the foreseeable future this will not happen. But one thing we know for sure. We and the vast majority of people would never want to live in such a world.

movies

But some echoes of such a picture can be observed today. Today, we also use templates solving many problems: frameworks, website templates, interfaces, logos, and other household items. All this is aimed at cheaper production and faster delivering to the market. Benefit from an economic point of view, of course, is obvious. But from the consumer, it becomes boring and monotonous.

There are many ways to “animate” the product: to create a little animal symbol, use people`s images, photographs, illustrations. Ultraweb.ae will tell you about the lettering.

dont-forget-to-remember

First of all, we must distinguish three concepts.

  • Font – a set of symbols that can be used in any order and are used for writing words, sentences, and a large volume of texts exness thailand.
  • Lettering – unique painting of words or phrases, sometimes whole phrases, which constitutes a single composition and is intended for a particular situation.
  • Calligraphy (from Greek “beautiful handwriting”) is also a manual inscription, but, in contrast to lettering, all letters must adhere to a single style, and form a readable text block. Calligraphers can write long texts, such as letters or emails.

Both lettering and calligraphy are long and hard work of the master. But lettering is based on the letters drawing and aimed at finding a unique combination of a unique character, while the calligraphy – a huge number of repetitions of the same letters with the purpose of writing the text in the same style exness th.

A short prehistory

First, there were cave paintings. Then ancient Egypt “introduced” different characters. And only after that there were the letters and numbers – mankind has learned to write. Handwriting was everywhere: personal letters, books, orders and laws. All was written with the help of feathers: so was born calligraphy. With the advent of printing presses and, after them, computers began to appear fonts. Books have become more available, even simple peasants and workers, over time, learn to read and write. Meanwhile, with the advent of writing, lettering developed constantly. We had to somehow make out signs, posters, labels, covers.

There are many examples of the wonderful works of a bygone era.

A nice trend

It is time of lettering. Today, many companies are trying to make their brands “live”. There are no shops, but boutique areas, sewing studios, beauty bars, candy factories etc. This, to some extent is a return to the past. Logos of such institutions are made by means of lettering. Inside, it is often possible to meet the wall with chalk menu or with the image of the product. Because it creates an atmosphere of warmth and comfort. And people like it.

The world’s media and publications such as the Time, Esquire, Vogue, Forbes for the full use of this tool.

A huge number of logos are created with lettering. Of course, you can say that their amount is much smaller than classic logos, and you’re absolutely right. Many want to look serious and in some cases, it is even necessary. But so much the number of companies would have to place it “manual” logo.